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Hi, I’m Kelly Pederson

Through strategy, facilitation, storytelling, and design, I help organizations create clarity, align people around a shared purpose, and build experiences that inspire connection and meaningful action.

hero-banner.jpg

Hi, I’m Kelly Pederson

Through strategy, facilitation, storytelling, and design, I help organizations create clarity, align people around a shared purpose, and build experiences that inspire connection and meaningful action.

When ideas are clear,
people move together.

Organizations often have a compelling vision—but turning that vision into action can be challenging. Competing priorities, disconnected teams, and unclear communication can make even the best ideas difficult to realize.


I partner with organizations to navigate complexity, uncover opportunities, and create alignment. Together, we transform ideas into experiences that people understand, believe in, and want to be part of.

Creating clarity from complexity.

Bringing people together to create clarity and alignment.

Connecting people, ideas, and execution.

Designing meaningful ways for people to connect.

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Kelly Pederson giving a presentation about mining the gold in a conference room

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AIGA Design for Good: Design Thinking in Action

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Red Toyota truck with next signage at the Minnesota State Fair

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I enjoy partnering with organizations that believe people are at the heart of meaningful change.Whether you're a purpose-driven business or department, nonprofit, community organization, or creative agency, I help teams move from complexity to clarity—creating experiences that strengthen connection, build trust, and inspire action.

Kelly Pederson in a red jacket out in the snow in the forest

My work sits at the intersection of strategy, creativity, and human connection.

Every engagement begins with curiosity.

I listen deeply, ask thoughtful questions, and seek to understand the people behind the challenge before exploring solutions.

Because the strongest strategies aren't created in isolation—they emerge through collaboration, shared understanding, and a clear sense of purpose.

Whether you're launching an initiative, reimagining an experience, aligning your team, or exploring what's next, I'd love to help you move your ideas forward.

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